Social Media Marketing

Recently I began working on advertising with social media sites. My choice for this experiment into Social Media marketing is currently focused on Blogging and Facebook. Facebook's ad engine seems to be pretty good. This is primarily due to the information FB collects on its users. It allows you to focus your ads on particular markets, gender, age and the likes or dislikes of the target market. FB uses a bid system for ad placement similar to Google's "ad words". I have yet to figure out whether it is a competitive bid process or just a "suckers" bid system. I will let you know as I learn more about it.

I have been able to generate clicks and one that was converted into a phone inquiry to the office. I have determined I need to improve the landing page, making the call to action easier and immediate. Currently the call to action is for the prospect to call the office with the ad code to find out if they can get the service.

The status for the first week looks like this:

Bid  Type  Clicks  Impressions  CTR (%)  Avg. CPC   Spent
$0.75 CPC   7        17,374         0.040%      $0.65        $4.54

This is a very targeted ad. It is focus on FB users that claim to live within 10 miles of Morgan City, LA. Total population of the martket is less than 30,000 people.

Thanks to Peter Radizeski for the push into this arena.