Today Jack Blank and I went to Baton Rouge to visit the BizTech Expo. It was a nice event held at the River Center. The event was well attended by visitors and exhibitors.
I have been to many of these events over the years but this one was different. I was with Jack. Jack and I go back to LDS and iAmerica days in the mid to late 90's. Back in July Jack came to work for me. I always knew he was a go getter and a pretty good salesman. What I did not realize is that Jack knows everybody. I know what your thinking- he is one of those guys that remembers a name and says I know him or her. Not with Jack, he really knows them, the company they work for and the people they worked with. And to top that off they know him. Walking with Jack I literally ran out of business cards. Every third or fourth booth Jack met someone he knew or did business with.
The thing I noticed is Jack is not just selling a product, he sells himself. He engages the person and takes a personal interest in their business and family. Clients do business with Jack because they like Jack and want to help him succeed. When armed with a good personality and genuine interest in the person you are dealing with, all you would need is an average product. In our case we have above average products AND Jack, a killer combination.
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